![]() ![]() The book “ Good to Great”, published in 2001, presents the results of a five-year study conducted by the author, Jim Collins and his team. Keep reading and save your business! About the book “Good to Great” Here, the author Jim Collins basically looks forward to answering the question: “What makes a company stop being a good company to become an excellent company?”. It says that some aspects inside your strategic planning can be optimized in order to change this scenario. If any of these perceptions are part of your reality, the book “Good to Great” can help you. Have you ever had the feeling that your company is stagnant? Or that you can't differentiate yourself in the market competition? ![]()
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